For the 2014 World Cup we created a mini documentary series about Leo Messi. Episodes were released reactively based on the match he was playing in and what he did during the game. Voiced by his brother, Rodrigo, we told short stories about what goes through the mind of one of the greatest players to have ever played the game at each stage of a World Cup.
We also created an app that takes live images from the match Messi's playing in and allows fans to personalise them with filters, captions, and stamps which they can then share.
- 19 million #VamosLeo film views
- 34% community growth
- 312k Team Messi mentions