Our very first ad. We had to promote eDF Energy Thank yous (a monthly reward scheme with a range of prizes) and leave people “feeling better”.
We created The Thank yous Zoetrope, a fantastical machine powered by eDF energy that brings all the rewards to life.
The concept of being thanked by the people who do everything they can to avoid real contact with you through automated phone systems is ghastly. Yet Ollie Agius and Pete Ioulianou have managed it.
There are ideas in Directory 24 which came from strategists, other that came from technologists, but this one came from a creative team who are interested in the world around them. Bravo!
Patrick Collister – Editor of Directory, Creative Director @ Google