We mixed the national obsession of getting out of things you don’t want to do with the national obsession of eating Hula Hoops off your fingers to create Hula Hoops' latest campaign, "Sorry. I've got my hands full".
On launch night, we took over an ad break on C4 and extended the story in a sequence of spots.
The campaign exceeded sales targets by 2 million packs - the best ever performance in the brand's history. Guilty.