The dreaded agency Christmas card brief.
There's been some crackers (sorry) and some pretty poor efforts. Here's what we did when we were at Karmarama.
Copy inside the card:
At Karmarama, we love ideas.
But you often need to have a lot of bad ideas before you can have a really good one.
This Christmas we decided to make something good out of all these rejected, crumpled bits of paper.
So we pulped them and reincarnated them as Christmas cards. Like the one you’re holding.
That’s why we love ideas. Even the bad ones.
Merry Christmas from Karmarama.