ADIDAS - VAMOS LEO
For the 2014 World Cup we created a mini documentary series about Leo Messi so fans could get closer to the best player on earth. Episodes were released reactively based on the match he was playing in and what he did during the game. Voiced by his brother, Rodrigo, we told short stories about what goes through the mind of one of the greatest players to have ever played the game at each stage of a World Cup. The films were viewed over 19 millions times across the globe.
We also created an app that took live images from the match Messi's playing in and allowed fans to personalise them with filters, captions, and stamps which they could then share helping grow Team Messi’s social community by 34%.
