JAGERMEISTER
Jägermeister is in a category of one. There is no other drink like it. So we wanted to create a TV ad unlike any other in the alcohol market. “Be the Meister” was the line written by the global agency so we had to bring that to life for a UK/European audience. For us, it meant being the instigator, the initiator to having a good time. We represented this through sound. As the sound waves move through a city, we see it transform into a more lively and interesting place. Much like drinking Jägermeister. This was where we really got to roll our craft sleeves up and come up with beautiful visuals with the insanely talented Ben Strebel which ended up with us getting our first D&AD Yellow Pencil
