We’ve all had the bathroom with the wonky loo seat, the carpet with the coffee stains and the wallpaper that’s been peeling for months (or, let’s face it, years). And we’ve all put these jobs off for one reason or another. Not anymore. With a little kick up the backside from quirky household objects, our new campaign injects life back into the relaunch of You Can Do It When You B&Q It.
We mixed the national obsession of getting out of things you don’t want to do with the national obsession of eating Hula Hoops off your fingers to create Hula Hoops' latest campaign, "Sorry. I've got my hands full".
On launch night, we took over an ad break on C4 and extended the story in a sequence of spots.
The campaign exceeded sales targets by 2 million packs - the best ever performance in the brand's history. Guilty.
Samsung make amazing smartphones. And then tell everyone about them using facts and figures and logic. But people aren’t always into logic.
So we made a global film for TV and online that went straight for the heart. In a world of retouching, filters and fakeness, we went against it all and championed reality.
Ad of the Day - ADWEEK, The Drum
How do you launch a range of football boots to teenagers? Simple. Turn hate into an asset. Jealousy into a weapon. And revel in a world where if you have haters, it means you're doing something right.
We came up with a bank of kit launch ideas for local markets to implement. Dutch team, Ajax, decided to run with our prank idea. With the help of Dutch legend Edwin van der Sar we convinced manager Frank de Boer and the players that their new kit would be a little more creative this season, getting into The Mirror, MailOnline and Metro in the process.
Missed your train? Lost your child’s favourite bear? Spilled your coffee? In the world of ‘Hello Possible’ nothing is permanently lost, especially not your mobile data.
We were tasked with launching the new partnership between the English Cricket Board and New Balance using #MyFutureSelf.
Only 676 people have played cricket for England in 140 years. "Dear 677" is a message to the real future of England cricket - the kids playing up and down the country.
It’s 2011. One Direction have just been formed on X-Factor. They finish third. Our job was to keep their hundreds of thousands of teenage fans engaged until the launch of their debut album.
So we decided to stir the pot a little and turn them all into detectives. We created a fictional 1D mega-fan called 1DCyberpunk who “stole” the bands’ production laptop containing all the songs, artwork, videos etc. To win it back, fans faced 50 challenges in 50 days. Sending them running, clicking, snipping and dancing in order to Save The 1Day. 1DCyberpunk became an icon among fans, peaking at 172k followers. Fans still message her to this day.
When you're asked to launch Cancer Research UK's new sub-brand, Kids & Teens, you desperately want to do something that will genuinely help.
We've become desensitised to a lot of charity advertising so we wanted to do something that really stood out. We highlighted how kids and teens with cancer have had their childhood's taken away in order to strike a chord and drive donations.
For the 2014 World Cup we created a mini documentary series about Leo Messi. Episodes were released reactively based on the match he was playing in and what he did during the game. Voiced by his brother, Rodrigo, we told short stories about what goes through the mind of one of the greatest players to have ever played the game at each stage of a World Cup.
We also created an app that takes live images from the match Messi's playing in and allows fans to personalise them with filters, captions, and stamps which they can then share.
- 19 million #VamosLeo film views
- 34% community growth
- 312k Team Messi mentions
The dreaded agency Christmas card brief.
There's been some crackers (sorry) and some pretty poor efforts. Here's what we did when we were at Karmarama.
Copy inside the card:
At Karmarama, we love ideas.
But you often need to have a lot of bad ideas before you can have a really good one.
This Christmas we decided to make something good out of all these rejected, crumpled bits of paper.
So we pulped them and reincarnated them as Christmas cards. Like the one you’re holding.
That’s why we love ideas. Even the bad ones.
Merry Christmas from Karmarama.
Joe Root had just been made England Cricket captain when New Balance came to us asking for a film that would be part of their #MyFutureSelf campaign.
So we found the sweet-spot between the brand beliefs and Joe Root himself to create “The moment you think you've made it, you're finished.”
It’s now New Balance’s most shared ad ever, which we’re pretty happy about.
To launch the new Messi adizero F50 football boots (inspired by Messi's career at Barcelona) and celebrate his return to Barcelona post World Cup, we let him use the city as his playground. Forget projection mapping, this is projection touring. Every goal scored, ever record broken, every opponent blown away - it all comes to life through projected animation by The Mill.
There is no secret when it comes to running. It's just mile after mile of hard graft.
In this film we brought that thought to life with the help of British No.2 Callum Hawkins.
We had £16k to make this film so we're fairly chuffed with how it's turned out. Oh, and it was our first gig as Associate Creative Directors.
Creative team: Ben & Alex
Scroll down for a picture of Ollie being the Hair and Make-up department.
Our very first ad. We had to promote eDF Energy Thank yous (a monthly reward scheme with a range of prizes) and leave people “feeling better”.
We created The Thank yous Zoetrope, a fantastical machine powered by eDF energy that brings all the rewards to life.
The concept of being thanked by the people who do everything they can to avoid real contact with you through automated phone systems is ghastly. Yet Ollie Agius and Pete Ioulianou have managed it.
There are ideas in Directory 24 which came from strategists, other that came from technologists, but this one came from a creative team who are interested in the world around them. Bravo!
Patrick Collister – Editor of Directory, Creative Director @ Google
When we're not getting paid to make stuff, we make stuff anyway. This is a children's book we're currently writing/illustrating called The Designosaurs.