LONDON SPORT - MORE BALL GAMES
"No Ball Games" signs have been hanging over Londoners since the 1970s. There are over 7,000 of them across London, often in the most deprived areas. Each sign prevents 80 kids from playing sport.
By simply adding basketball hoops to the signs we transformed them into invitations to play. And opened a discussion with UK Government on how to properly address the issue.
Role: Creative Directors
Creative Team: elsandrory.com
